Our Commitment to Safety

At Match Group, the safety, security and well-being of our users is something we take very seriously – we consider it a top priority. While relatively few of the hundreds of millions of people that have used our dating services have fallen victim to criminal activity by predators, we believe any incident of misconduct or criminal behavior is one too many. 

We have various brands in our portfolio that employ different tools, processes and policies to foster respectful communities and environments. The information provided below gives an overview of these technologies and methods. Depending on the needs of each platform, and the audiences they serve, different tools may be adopted by different brands, but the objective is universal: we are committed to creating a safe and positive experience for all our users on all our platforms.

Match Group’s Safety Tools

We use a network of trusted safety tools

Match Group brands use a network of industry-leading automated and manual moderation and review tools, technology, process and policies – and spend millions of dollars annually – to prevent, detect and remove people who engage in inappropriate behavior from our apps. Examples of tools our brands use include:

  • Automatic scans of profiles upon creation for red-flag language and images;
  • Ongoing scans for fraudulent accounts or messaging activity;
  • Manual reviews of suspicious profiles, activity and user-generated reports.

Our brands also depend on our users to report any profiles engaged in concerning behavior so that we can investigate and take appropriate action.


Match Group has partnered with Noonlight – a first-of-its-kind safety company that provides emergency response services and personal safety products. Noonlight’s advanced technology is already available on Tinder, and we plan to roll it out further to U.S. users across our various brands. 

  • Noonlight’s proprietary technology and APIs enable users to access emergency services and transmit highly-accurate location data within the Noonlight app, without requiring a 911 phone call or the ability to talk or text.
  • The Noonlight integration on Match Group platforms will allow users to input details of upcoming dates, including who they are meeting, where they are going and when they will meet. Users will then have the ability to trigger a response within Noonlight’s app to discreetly alert emergency services if they feel their safety may be at risk or are in need of assistance.
  • If an alarm is triggered, Noonlight’s certified dispatchers will reach out to check on the user and alert emergency responders if needed, providing them with critical, contextual information that the user provided.


Find out more about how Noonlight works.

This partnership is part of Match Group’s ongoing commitment to invest in the latest technology to empower users to keep themselves safe both online and offline. 

Video & AI Technology

Match Group brands are integrating varying features such as video chat, automated photo review & photo verification, all of which aid our efforts to help our users ensure that every match is who they say they are. We are also incorporating anti-harassment prompts on our platforms, which uses machine learning to automatically screen for potentially offensive messages and prompt their recipient to report the behavior. 

Safety Resources

All Match Group brands have in-app safety resources that equip daters with a comprehensive set of information to keep members informed about the latest safety features while providing the most up-to-date information and tools in the online safety space. These resources are continually being updated and evolved in collaboration with the safety experts on our Match Group Advisory Council

Customer Care Teams

Each of our brands has its own robust customer care team dedicated to supporting our users and addressing any complaints or reports of bad behavior. Serious violations of our Terms & Conditions are reported to Match Group’s centralized safety repository and cross-referenced across our various brands to see if the user has other accounts on other platforms. If any are found, they are blocked as well. 

Match Group’s Safety Policies

We identify, detect and take appropriate actions to remove bad actors

At Match Group, we prohibit the following groups of people from using our product:

  • Anyone younger than 18 years of age.
  • Anyone who has been convicted or pleaded no contest to a felony, violent or sexual crime.
  • Registered sex offenders.
  • Anyone suspected of sex trafficking.

Match Group’s Terms & Conditions authorize us to remove users who fall into any of the categories above, as well as to conduct sex offender register and other searches of publicly available records. If a user has been reported for domestic abuse, assault or criminal activity (past or present) while they are active on our platforms, all accounts found that are associated with that user will be banned from our platforms. 

We have a zero-tolerance policy for hate speech

We have a zero-tolerance policy for hate speech on our platforms. In addition to our human moderators and investment in technology to detect banned language, we encourage and rely on our network of users to report any inappropriate language so that our Customer Care teams can investigate and take appropriate action.

We ban and block underage users

With the combination of technology and human resources, Match Group works diligently to keep underage users off of our platforms. In addition to using sophisticated artificial intelligence, our brands collect birthdates, phone numbers, pictures, bios and other inputs used for age verification, as well as check profiles for red flags to keep underage users off our platforms. Human moderators also review accounts that have been flagged either by automated systems or by user reports, and act on those reports accordingly.  

We do not allow prostitution, sex trafficking or solicitation

Promoting or advocating for commercial sexual services, human trafficking or other non-consensual sexual acts is strictly prohibited and will result in your account being banned from any Match Group platforms. Solicitation of any kind is also prohibited. If the purpose of your profile is to advertise your event or business, non-profit, political campaign, contest, or to conduct research, we may delete and ban your account. 

We ban and block fraudulent behavior and scams

Match Group has a dedicated team and sophisticated technology that patrols for spam and fraud including automated and/or manual reviews of each member profile to block IP addresses from high-alert countries, identify stolen credit card numbers and detect suspicious language in profiles. The Match Group brands instruct users to never send money to someone they met on our platforms, and to report any individual who asks that they do. These steps are designed to stop scams in their tracks and help protect the next potential victim.

For more information on romance scams and how to protect yourself, learn more from Federal Trade Commission’s Consumer Information’s website.

If you believe you were a victim of fraud you should report the scam on our platforms and contact local law enforcement.

Response to Reports of Assault

We encourage users to report all instances of abuse or assault

All users of Match Group brands are able to easily report instances of abuse or assault in-app or online. When a member reports abuse or assault to one of the Match Group brands, we review and take necessary action, which can include identifying the user and blocking any associated accounts that are found on Match Group platforms. 

We partner with law enforcement

We pride ourselves on our support to and cooperation with law enforcement, and stand ready to assist in any active investigations. 

We also work with law enforcement proactively to report things like potential violence, self-harm and other imminent physical harm. In each instance, we work collaboratively with law enforcement to get these agencies what they need without objections or delay. 

Match Group Advisory Council

Formed in 2018, the Match Group Advisory Council (MGAC) is a group of leading experts and advocates involved in the study and prevention of sexual assault, sex trafficking and similar issues. The council meets bi-annually to evaluate company policies and solicit recommendations on how to improve safety on our platforms. Current members include:

Dani Ayers


#MeToo Movement

Scott Berkowitz

Founder and President


Catherine Chen

Chief Program Officer


John Clark

President and CEO

National Center for Missing & Exploited Children (NCMEC)

Julie Cordua



Alphonso B. David


Human Rights Campaign

Yolanda Edrington


National Sexual Violence Resource Center

Natalie O. Ludaway

Former Chief Deputy

Office of Attorney General for the District of Columbia

Judy Postmus

Founder and Director

Center on Violence Against Women & Children at Rutgers University

Government Relations

We support comprehensive safety legislations

As a leader in online dating, we believe we have an important role to play in defining the standards for all players in our industry. That is why we work closely with legislators and regulators across the globe to define and pass new safety-focused laws that can help make both our users and those on other tech platforms safe. 

Match Group has sponsored or are pursuing the following legislation:

  • The EARN IT Act, which establishes a joint commission of lawmakers, experts and industry participants to set standards and best practices for internet companies to follow in addressing online exploitation of children. Read more about our support here;
  • The passage of legislation in the State of California that requires all online dating platforms to (a) post safety tips and (b) provide the ability to report other users;
  • The passage of legislation in Vermont that requires all online dating platforms to notify users where they (a) engaged with another user who was removed for fraud, or (b) changed their contact information;
  • And currently sponsoring legislation in the States of California and New York to give victims of catfishing legal recourse against perpetrators.

Match Group is a founding member of the Trust & Safety Professional Association, which supports the global community of professionals​ who develop and enforce principles and policies that define acceptable behavior and content online.

Match Group is also a member of the WeProtect Global Alliance, an international movement dedicated to global action to end the sexual exploitation of children online. As part of our membership, we are aligned with the Voluntary Principles to Counter Online Sexual Exploitation and Abuse, developed and endorsed by the Five Country Ministerial.

And we have collaborated with the National Cyber Security Alliance in the U.S. to build best practices for the online dating industry as part of their “Stop. Think. Connect.” Campaign. 

We welcome the opportunity to work with governments around the world to make the internet a safer place for everyone. 

User Education

Each of our brands offer safety tips to educate and empower users to make smart and safe choices while interacting on the sites. Safety information is also provided within our platforms. 

Resources for Support, Advice, or Assistance
North America
South America
Country/Region Organization Tel. Number
Europe Rape Crisis Network Europe
Europe Victim Support Europe
Europe Women Against Violence Europe (WAVE) – Find Help
Belgium Payoke - Trafficking Hotline +32 3 201 16 90
Belgium SOS VIOL - Sexual Assault Hotline 0800 98 100
Belgium Ecoutes Violences Conjugales - Domestic Violence Helpline 0800 30 030
France National Trafficking Hotline (Ac.Sé) 0 825 009 907
France Le Planning Familial - Sexuality, Contraception, IVG Hotline 0 800 08 11 11
France Viols Femmes Information Line - Sexual Assault Helpline 0800 05 95 95
France Violences Femmes Info - Domestic Violence Helpline 3919
Germany Hifetelfon - Violence against Women Helpline 08000 116 016
Germany Pro familia Federation 069 26957790
Germany Stop-Stalking(Berlin) 030/22 19 22 000
Ireland Rape Crisis Network Ireland 1800 778888
Ireland National Trafficking Hotline 1800 25 00 25
Ireland Irish Family Planning Association 1850 49 50 51
Italy National Anti-Trafficking Hotline 800 290 290
Italy DiRe Network of Anti-Violence Centers +39 392 720 0580
Italy Gestore1522 – National Anti-Violence and Stalking Hotline 1522
Italy National Anti-Trafficking Hotline 800 290 290
Italy Commissariato di P.S. - Report Cybercrime +34 900 222 100
Spain SAVG 24 HORAS - Violence Against Women Hotline(Madrid) 016
Spain National Violence Against Women Helpline
Spain GDT - Report Cybercrime
UK Modern Slavery Helpline 0800 012 1700
UK National Domestic Violence Hotline 0808 2000 247
UK NHS National Sexual Health Hotline 0300 123 7123
UK CrimeStoppers 0800 555 111
UK ActionFraud National Fraud & Cyber Crime Reporting Centre 0300 123 2040
UK Rape Crisis England and Wales 0808 802 9999
UK National Stalking Helpline 0808 802 0300
Country/Region Organization Tel. Number
India National Women's Helpline 1091 or 181
India National Commission for Women 011-26942369 or 26944754
India Cybercrime Reporting Portal
India Family Planning Association of India
Indonesia UTD PPA – Women & Children Protection Hotline 0821 2575 1234
Indonesia Unplanned Pregnancy Counseling Service +62813 2717 1188 /
+62857 2900 1188 /
+62878 3977 0033 /
+62896 7467 7433
Japan Sexual Assault Relief Center Tokyo 03 5607 0799
Japan Rape Emergency Intervention Center - Okinawa 098 890 6110 03 5607 0799
Japan Sexual Violence Victim Hotline #8103
Japan Domestic Violence Hotline 0570 0 55210
Japan Women's Human Rights Hotline 0570 070 810
Japan Health Hotline for Tokyo Metropolitan Women 03 5339 1155
South Korea Korea Sexual Violence Resource Center 02 338 5801
South Korea Korean Women’s Hotline 02 2263 6465
Taiwan Children and Women Protection Hotline 113
Taiwan Taipei Women's Rescue Foundation 02 2555 8595
Taiwan Anti-Fraud and Internet Scam Hotline 165
Country/Region Organization Tel. Number
Australia 1800RESPECT 1800 737 732
Australia Australian Cybercrime Online Reporting Network
Australia Australian Cybercrime Online Reporting Network 1800 737 732
Australia Marie Stopes Australia 1300 405 568
Country/Region Organization Tel. Number
Egypt National Council for Women - Sexual Violence Hotline 15115
Egypt Egyptian Family Planning Association +20 2 24027852
Egypt Al Nadeem Center for Rehabilitation of Victims of Violence - Women's Program +20 1006662404
South Africa Stop Gender Violence Helpline 0800 150 150
South Africa Rape Crisis Capetown Trust 021 447 9762
South Africa Rape Crisis Helderberg 083 484 9409
South Africa Human Trafficking Resource Line 0800 222 777
South Africa Marie Stopes South Africa – Women’s Healthcare Centre 0800 246 432
South Africa Tears Foundation *134*7355#